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Become A Freelancer – The Essentials

Ricky Wallace
£49.99
  • Level
    Intermediate
  • Duration
    3 hours 20 minutes

About This course

Want to launch your own freelance business but don’t know where to start? This essentials-focused course gives you the foundational roadmap to get up and running fast!

You’ll learn how to build a personal or business brand, define your niche, uncover your passions & superpowers, and identify your dream buyer persona—all crucial steps to setting yourself apart and landing high-paying clients.

By the end of this course, you’ll have a clear direction and the confidence to move forward in your journey to becoming a successful freelance WordPress developer.

Let’s get started.

What you will learn

  • Building Your Brand & Identity – Define your personal or business brand to stand out in the competitive freelance market.
  • Finding Your Niche – Discover what makes you unique, align your skills with market demand, and position yourself as an expert.
  • Uncovering Your Passions & Superpowers – Identify your strongest skills and how to use them to create high-value services that clients want.
  • Understanding Your Dream Clients – Learn how to pinpoint your ideal buyer persona, so you attract clients who are the perfect fit for your services.
  • Crafting Your Brand Promise – Develop a clear and compelling brand message that makes clients trust and choose you over the competition.
  • Creating a Story That Sells – Use storytelling to connect with potential clients and build a brand that people relate to and remember.

Course Curriculum

1. Introduction

  • Intro to the course
    04:07
  • Working through this course
    00:20
  • Aligning your expectations & adopting the right mindset for success
    08:15
  • The importance of ‘deep work’
    07:57

2. Discovering You & Your Brand

3. Know Your Audience

4. Creating The Story Behind Your Brand (You)

5. Bringing The Visual Identity Behind Your Brand To Life

6. The Sales Funnel – Theory

7. Creating An Irresistible Offer

8. The Sales Funnel – Planning

9. The Sales Funnel – Implementation

10. Launch, Test & Optimise Your Sales Funnel

11. Organic Traffic – Creating Value Through Content

12. Measuring Your Sales Funnel Performance

13. Converting Your Sales Calls To Paying Customers

14. Money Talk

15. Gig Marketplace Hints & Tips

16. Bringing It All Together

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Who is this course for?

  • WordPress enthusiasts who want to learn how to sell their product or services to clients as a WordPress Developer
  • WordPress developers who want to master the art of selling so they can grow and scale their business and catapult their success
  • Anyone looking to start a new business selling a product/service...this sales system can be applied to any product/service in any industry/nice

Requirements

  • Proficient at building WordPress websites
  • A desire and motivation to continually learn as a WordPress Developer (the learning should never stop!)

Reviews

See what students are saying

Will just say up front I've been through or sampled a fair number of WP courses on Udemy and Ricky is one of the very few I consider exceptional instructions. He is a fantastic teacher, clear, well-paced, easy to follow. He really lays down the most solid path to accessing WordPress in a hosting environment and the most important additional...
Will just say up front I've been through or sampled a fair number of WP courses on Udemy and Ricky is one of the very few I consider exceptional instructions. He is a fantastic teacher, clear, well-paced, easy to follow. He really lays down the most solid path to accessing WordPress in a hosting environment and the most important additional items to set you up for success. I'm not a WP newbie, but I wish I had this course years ago that would have really simplified the process and helped me avoid the annoying and unnecessary obstacles that held me back. Looking forward to taking all of his courses, Thank you, Ricky!

Gerard Scimeca

Codetic

His claim is 100000000% right! The level of information and practical step-by-step instructions this course has, is honestly nowhere as I have bought so many courses so far but never found "A KILLER COURSE" like this. I have started deeply loving this course instructor. "Extreme Value" for just "A Few Dollars" !
His claim is 100000000% right! The level of information and practical step-by-step instructions this course has, is honestly nowhere as I have bought so many courses so far but never found "A KILLER COURSE" like this. I have started deeply loving this course instructor. "Extreme Value" for just "A Few Dollars" !

Abad Morel

Great course. He anticipates all my questions and answers them as soon as they pop into my head. I am positively surprised at how good this course is and how easy it is to follow. 
Great course. He anticipates all my questions and answers them as soon as they pop into my head. I am positively surprised at how good this course is and how easy it is to follow.
 

Corinne Portmann

I have learned so much from this course. I have been able to follow along with very little trouble. I had one question and Ricky responded very quickly. He speaks clearly and is easy to understand. He doesn't rush through concepts. It is clear that his course is designed with the end user in mind. I have another of his...
I have learned so much from this course. I have been able to follow along with very little trouble. I had one question and Ricky responded very quickly. He speaks clearly and is easy to understand. He doesn't rush through concepts. It is clear that his course is designed with the end user in mind. I have another of his courses lined up to start when I complete this one. Being an instructional designer myself, I am very picky. Great job, well done!
 
 
 
 
 

Cheryl DeCristofaro

Ricky is a very experienced trainer who manages to move you from macro to micro date quite easily so that, depending on how prepared you are before taking his course, you don't get lost in the sheer volume of information. Personally, thank you Ricky and as a reward for the way you presented the course and the information you provided,...
Ricky is a very experienced trainer who manages to move you from macro to micro date quite easily so that, depending on how prepared you are before taking his course, you don't get lost in the sheer volume of information. Personally, thank you Ricky and as a reward for the way you presented the course and the information you provided, I went to your site and bought all the other courses available except the blogging related one. Congratulations and thank you.
 
 
 
 
 
 

Andrei Muresan

I have been in web development for sometime and have been in and out of WP for some time as well. I recently came back to WP and am delighted with how the platform has matured. Excited to take your course! I am restoring my old web business and am excited to jump in. Thank you for putting this course...
I have been in web development for sometime and have been in and out of WP for some time as well. I recently came back to WP and am delighted with how the platform has matured. Excited to take your course! I am restoring my old web business and am excited to jump in. Thank you for putting this course together.
 
 
 
 
 
 
 

Todd Renier

This course offers tons of pragmatic, hands-on advice you can put into practice straight away while at the same time giving you a sound grasp on the fundamentals of WP/Elementor - excellent! Ricky Wallace knows what he is doing, both in terms of web design and in terms of his teaching skills. - Couldn't have been done any better!  
This course offers tons of pragmatic, hands-on advice you can put into practice straight away while at the same time giving you a sound grasp on the fundamentals of WP/Elementor - excellent! Ricky Wallace knows what he is doing, both in terms of web design and in terms of his teaching skills. - Couldn't have been done any better!
 
 

Andreas Krämer

Excellent match. An intro covering the intangibles and the mindset before getting into the tangible and the actual work. I am very happy with my purchase so far. The creator's voice is pleasing as well. The tone of someone's voice is extremely important when it comes to learning via courses.   
Excellent match. An intro covering the intangibles and the mindset before getting into the tangible and the actual work. I am very happy with my purchase so far. The creator's voice is pleasing as well. The tone of someone's voice is extremely important when it comes to learning via courses.
 
 
 

Cody Dodd

I love Rickys Courses, he explains well and has a bunch of good recommendations on softwares to use. I also find him in compare to other online tutors trustworthy in his recommendations and it doesn't seem like everything he mentions and promotes is just there to make money with affiliate links. Highly recommend it!    
I love Rickys Courses, he explains well and has a bunch of good recommendations on softwares to use. I also find him in compare to other online tutors trustworthy in his recommendations and it doesn't seem like everything he mentions and promotes is just there to make money with affiliate links. Highly recommend it!
 
 
 
 

Maya corinna Nordmann

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